The story goes that when Steve Jobs was trying to entice John Sculley to leave Pepsi-Cola and join Apple he used a powerful communication tool. He asked Sculley, “Do you want to spend the rest of your life selling sugared water, or do you want to change the world?” Given that comparison, Sculley of course, moved to Apple. Steve Jobs was a Master Communicator. He was adept at going beyond the facts to inspire, engage and influence.